The CryoFit Story


Brian Balli, President CryoFit Americas, opened his first CryoFit in Austin, Texas. Three months later, Jeff Reeh, CEO of CryoFit Americas, opened the second CryoFit in San Antonio, Texas.  At CryoFit, we have a passion for health and wellness, and we have developed a proven, repeatable business model that accelerates our franchisees to profitability.


Franchised concept. Sold our first 2 franchises. Our franchisees are passionate about health and wellness and have a desire to help others feel their best.

Between 2017 and 2021 CryoFit took 3 of the 5 existing franchisees and underwent extensive profit-focused operational strategy to optimize each location’s bottom-line while providing future franchisees with the toolset to grow their stakes in the business.


Today we have 14 locations and are looking for franchisees with the same passion for health and wellness. We are experts in recovery and wellness, AND we have the necessary business backgrounds to provide our franchisees with all the tools they need to create a successful venture. We guide our franchisees every step of the way, from the site location to the grand opening and everything in between

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